• Program Strategies, Planning, Design
• MDF, Commitments, Plan-Based Programs
• Help-Line Advertising Compliance
• Incentive, Loyalty Program Management
• Customer Service Prior-Approval Processing
• Trade Rebates and Consumer Rebates
• Co-op Advertising Claims Processing
• Ad Scanning, Competitive Analysis
• Online Prior-Approvals, Claim Submissions and Reporting
• Online Ad Building with Media Buying
• Real-Time Websites with Modular Components
• Technological Capabilities and Custom Software

• Print

A successful Co-op/MDF program protects your brand, provides an incentive for channel members to advertise, and builds stronger relationships with your channel members. Prior-approvals play a critical part in this success. Prior-approval stops bad advertising by protecting the brand and by avoiding legal problems BEFORE they happen. Prior-Approval also helps channel members earn the co-op reimbursement they “expect”, thereby eliminating unnecessary claim denials which can damage your relationship with the channel member.

This is why Co-Optimum puts such a high priority on Prior-Approval processing, and why we respond to prior-approval request within 1 business day - most often within 1 hour! We put more than twice the effort into working one-on-one with channel members on prior-approvals. They’re just simply that important!

So what's the bottom line to Co-Optimum's approach to prior-approvals?

1. Increased quality of channel advertising and promotion,
2. Improved relationships with channel members,
3. Fewer problems that need to be solved, and
4. A program that finally runs smoothly.

If you agree that prior-approvals are important to your program success, then we suggest you learn more about Co-Optimum’s online, inline Prior-Approval Module and Notes System. The implementation of this new technology-based service will dramatically improve the quality and effectiveness of your channel members’ retail advertising. And that’s what it’s all about, isn’t it?